A detailed look at the early impact from the latest Google core update.
The Google September 2019 core update should be just about done rolling out by now, and we wanted to share some early analysis on this latest update. We have data from a number of SEO tool providers, community reaction and Google’s advice on this update.
What is a Google core update? A Google core update is when Google adjusts its core search ranking algorithm with the goal of returning more relevant and useful search results to the searcher. Google does these updates every quarter or so, and for the past few updates, Google has confirmed them.
Rankings change. With any Google update, a core update, quality update or even some user interface updates, the search results change. Some result in sites ranking higher for their prime keywords, others may see a drop in their positions, while others may see no change. Also, click-through rates may be impacted by updates, and you may notice more or less traffic after any of these updates. Google made over 3,200 changes last year alone, but core search algorithm changes happen only several times per year, with big core updates happening around once a quarter.
Data on the Sept. 2019 Core Update. We have data from various SEO toolset providers. In aggregate, the data show that this September update was not as strong or impactful as the June core update, which we had data on as well. Overall, the September core update appears to have had a stronger impact on the YMYL, your money – your life, category.
RankRanger: Let’s start with RankRanger, where the company told us: “as is typical with these core update, the Health and Finance niches took the brunt of it.”
“The volatility of increases seen at positions 1 – 3 during the June update were substantially higher than what I saw with this [September] update,” the company added.
Here is a chart showing the volatility by sector:
Here is a chart comparing June to September core updates:
Sistrix: Next, here is Sistrix.com which published data around this update Friday morning. The company told us its “initial impressions are that medical, media and travel domains are included (from a global perspective.)”
“In the USA there are some clear winners. As for losers, there are no significant examples to share at this time,” it added. Looking at the data, the September core update shows less of an impact compared to the June core update.
The DailyMail, which got hit hard in the June core update, saw a nice recovery, according to Sistrix:
Other winners, according to Sistrix, were biologydictionary.net, autoguide.com and additioncenter.com. Those are currently the four biggest winners of this update according to its data.
SEMRush: Finally, SEMRush told us, “at the moment SEMrush Sensor shows the average level of volatility for September 25, 2019, the overall level of volatility is 4.7.”
“Volatility in some categories is higher, e.g. News and Sports, but these categories are likely to have higher changes throughout the day,” the company added. The company said it did not see a strong pattern for winners and losers with this update.
Here is the volatility broken down by category or section, notice news, sports and arts/entertainment were the most impacted. But that isn’t uncommon, as SEMRush said above:
The biggest winners, according to SEMRush, were the DailyMail, eBackPage.com, lasd.org and marionschool.net. The biggest losers were TheFourMusic.com, Monks.org, BraidingClub.com, PascoLibraries.org and RoyalCaribbean.com.au.
The community. The SEO community has been very active watching and reacting to this update, like all updates. Here are some comments from the community, including what I covered on my personal blog.
Here is a poll I asked on Twitter about this update:
New poll for today: Anyone seeing and significant changes in rankings or traffic after the Google Sept. 2019 core update release?
31 people are talking about this
Here are tweets from the community responding to this poll:
Of all of the google updates this is the first time we have taken a hit. Specifically the small e-commerce section selling New Year’s Eve tickets.
See Any Boat's other Tweets
Had decent gains from both June and March and almost every update in the last couple years this one is a bit of hit for me.
See Marek Brys's other Tweets
Medical research site badly hit by June update. No change so far from Sept. update.
See Paul Knoepfler's other Tweets
In June core update, my medicine website gains better visibility in ranking and traffic but after September core update, big downfall in ranking and traffic, What to do to recover... please suggest...
See Rakesh Kumar Pandey's other Tweets
Wondering if I'm the only one seeing this anomaly in Google Analytics after Google's September Core update - 7 day comparison shows a drop that simply doesn't exist in any other range / report:
See Henry Funnell's other Tweets
OK, here's one of the first I have seen with impact. It's a news publisher that was impacted by the June update. They worked on a number of things since then (thin content, earning links, etc.) Not a heavy traffic site, but the impact is clear starting yesterday evening.
See Glenn Gabe's other Tweets
Looking rosy over here :) The June update hit us hard so this is beautiful to see. Only changes since June is needed to up my anti-depressants for the first time in 15 years.
See simplyAaron's other Tweets
I'm seeing around 40% reduction starting yesterday. This is a healthcare-related site that struggled after the March 2019 Core Update, but after changes were made was beginning to show signs of recovery up until yesterday.
See Tyler Hanway's other Tweets
Whattoexpect.com continues to be one of the biggest winners of all the core updates since 8-1-18, and yesterday's update is no exception. Great example site for analyzing high-quality YMYL content & good E-A-T.
15 people are talking about this
And here are a few examples of surges (GA data). One was heavily impacted by the March update and the other June update. Both are seeing nice gains since the September update rolled out. I'll post more updates as more data comes in.
See Glenn Gabe's other Tweets
Starting to see some clients have nice jumps in traffic with this core update.
This one is a medical site.
See Marie Haynes's other Tweets
Google advice . Google was reluctant to give any advice in the past around core updates. Google has said there is nothing to fix with these updates. But last month Google finally gave the community advice around core updates – you can read that here.
It is still early. The rollout may be finishing up very soon, but this is all early data and things may still change over the next couple of days. So far, it appears this update was not as big as the previous update. So keep an eye on your traffic, keep making your web site better, and keep working on driving traffic and conversions on your site.
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