How To Find The Best SEO Company From The Huge List Of Companies

Planning to get SEO Services to make out your website and help you earn and market! The business is not going online. With the help of a website even small businesses are getting a chance to market their product online and sale.

There are several SEO based companies which help you with SEO services for your company. But not all provide you with effective services. It is necessary to know about the services, the techniques and technologies they use and also the way they work for your site. Let's go through some points you should know while selecting a company.

• Long term service provider

While selecting a company, you need to check whether the company provides a long term service or merely just does one time job. A proper SEO company will hold your company for a long term and provide you with facilities such as maintenance, updating, ranking etc. Search Engine Optimization services are not a one time work. The website needs to be continuously updated with proper keywords so b that but ranks on the search engines. It is also necessary to maintain the rank obtained. Thus the company who provides a short period service should be neglected.

• Proper communication

A Search Engine Optimization company will have many designer and developers working under one roof. Thus it is important to know who would be managing your task. He should be in regular contact with you to avoid any misconceptions regarding to b the website. It is also necessary to go through various projects handled by him to know about his working skills and the time period he would give to your website.

• Study of original websites

The company you are hiring for SEO services for your website, should well study the website you are having. The Search Engine Optimization should study your website and carefully analysis of what is lacking in it to get it ranked at the top. While studying it, the flow of the content, keywords, backlinks etc should be gone through which helps the website to rank high. A best SEO company will take this step in priority.

• Use of tactics

While getting the information about the Search Engine Optimization company, you should know what tactics they would use to help your website rank high. As them about the on page, off page, backlinks, etc. techniques they would use to help your website. Also know about the keyword section process they are going through such as the Google AdWords, to get the perfect keyword highly used.

The selection of proper SEO Services should be done after a deep research of the company and its working techniques. Also know how the company would load, manage and develop your website to rank high and achieve the target set.

How good is HubPages for SEO?

HubPages are pages that have a lot of link-juice through internal links and forward it internally. The term "hub" comes from English and means "node". HubPages are internal nodes.

Hubpages have a lot of information on a topic and are strong from SEO perspective because they have a lot of relevant incoming links. This generates good search engine rankings. A HubPage is also a number of out-of-the- box links to related pages to provide users with more detailed information.

HubPages has become one of the largest networks of amateur online content on the web. They have attained this rank through a combination of their own growth and acquiring other content hubs, primarily including Squidoo.

HubPages is a focal center for content on the web for one reason; they pay writers. More importantly, they accept virtually anyone, on the premise that the best content floats to the top and earns the most for the authors. Content that doesn’t meet expectations settles to the bottom and is either quietly removed or largely ignored.

Those familiar with SEO might wonder about this strategy. Wouldn’t such an unfiltered and variable quality feed lead to massive SEO penalties? Well, you’d be right; HubPages was hit notoriously hard by Panda, and struggled for years to recover. Part of their solution was to filter their worst performing content onto

subdomains, reserving their main domain for only the best content.

The end result of this strategy is that the main HubPages site is full of great content, and that great content reinforces the quality and search ranking for the rest of the content on the main site. Meanwhile, poor content is shuttled off to branch sites, where it quietly dies under the grip of Google penalties.

When it comes to driving traffic to a website, a lot of things matter. Things such as incoming links, high ranking in search results as well as community traffic all have the potential to increase traffic to a website. So if you have a highly trafficked Hubapges account, you can rub on a little of that traffic on your website.

I recall a situation whereby I had a popular forum in an education niche and also had over 2000 subscribers. The traffic was mostly organic and didn't really care much about subscribers. I was able to use that traffic from the old website to create a new website with more organic traffic. So you can make a relatively new or lowly trafficked website popular by simply taking some magic from a more popular website like Hubpages.

2 Things you can get from Hubpages

• Dofollow links

Since Hubpages allows you to include links when writing and publishing a hub, you can include links to external websites such as yours but there is a limit to it. For such links to be dofollow, ie. rankable by search engines, you need to have a high Hubber score(around 75+) and this is practically easy if you write a good number of hubs with high traffic.

The benefits of dofollow links are that search engines like Google would see it as a valid incoming link and would rank your website higher in search results.
So, Hubpages allows you to include backlinks in your hubs and this can help improve your traffic over a small period of time

• Nofollow links

These are links to your website you can add on Hubpages which would not be crawled by Google as a valid backlink since they are marked nofollow to search bots. Nofollow links are commonly the case with links you add to your Hubs if you have a hubscore below 75.

Even if the links on your Hubs are nofollow links, you can still utlize it to boost more traffic to your site from human visitors. So, unlike dofollow links which focuses on appealing to search engines, optimizing your nofollow links is focused on appealing to humans.

When focusing on human action rather than search engines to improve traffic to your Hubs, you should make use of links that can attract human visitors to your site. For example, if you are writing a hub about Movie legends, you can include a link like "See the complete list" rather than just hyper-linking the word "legends".

Your should be able to encourage visitors to your hubs to click on links that actually go directly to your blog and this helps your traffic even if they were nofollow links.

Include your blog url on your Hubpages profile to also boost your traffic.

I hope you have been helpful!!!

Koushal Singh - Top 46 SEO Interview Questions & Answers

Following are frequently asked SEO Job Interview Questions for freshers as well as experienced Digital marketing professionals.

1) What is SEO?  What are the important types of SEO methods?

Search engine optimization or SEO is a process of keep changing the position of a web page or website in a search engine results by using keywords or phrases.

Two Types of SEO are:

1. On Page Optimization
2. Off Page Optimization

2) What are the SEO tools do you use?

The SEO tools that I use are Google analytic, Keyword Planner, Alexa, open site explorer, Google Webmaster.

3) What do you mean by Backlink?

The incoming links to your website or webpage are referred to as Backlink. It is also called as an inbound link.

4) What are outbound Links?

The outbound links are Links, from your website to another webpage or website.

5) Explain Googlebot

To index and update a webpage Google uses the Googlebot (Web Spider). Caching, Crawling and indexing of a webpage are done through Googlebot by collecting details from that webpage.

6) What is Cross-linking?  What is the function of Crosslinking?

1. Cross-linking is the process of linking one site to another site.
2. It provides users with reference sites that contain the content related to the search.
3. The 2 websites cross-linking do not be owned by the same person.
4. In other words, cross-linking is a barter wherein I link to you, and you link to me.
5. It could be a 2-way link or 3-way link. In a 2-way link site A links to site B and site B links to site A. In a 3-way link, site A links to site B, site B links to site C and site C links to site A.

7) What is the main purpose of using keyword in SEO?

A keyword is a single word, and while a combination of those keywords makes phrases. These keywords or phrases are used by the search engines to populate the subjects over the internet. Search engine stores keywords in the database, and when a search is done, it will come up with the best possible match.

8)  Explain body content relevance

Whenever there is a text that does not have images on the web page is referred to as body content relevance or non-image text. It helps in good optimization of the sites and also to improve your ranking in the search engine.

9) Explain Spiders, Robots, and Crawlers

Spiders, robot and crawler, they are all the same and referred by different names. It is a software program that follows or “Crawls” various links throughout the internet, and then grabs the content from the sites and adds to the search engine indexes.

10) What does it mean if nothing appears while searching for the domain?

On searching for your domain and if nothing appears, then there are three possibilities.

1. Maybe the site is banned by search engines
2. Maybe no index by search engines
3. Some canonical issues

11)What is keyword stemming?

The process of finding out new keywords from the root keyword from the search query is referred to as keywords stemming. Adding a prefix, suffix, or pluralization can be used to create the new keyword.

12) Name some SEO blogs that help you to enhance your content marketing strategies

1. Google Webmaster Central
2. Search Engine Land
3. SEOSmarty
4. MOZ
5. Search Engine Journal
6. BacklinkO

13) What do you mean by Cloaking?

Cloaking is a deceptive way of optimizing your website for search. In this technique, different content will be shown to the search engine crawler than what is presented to the end users.

14) How many types of Meta Tags are there in SEO?  What are their characters limits?

There are mainly for types of Meta tags in SEO.

1. Meta Description tag with 1200 pixels limits
2. Meta Keyword tag
3. Title Tag with 600 pixels limits
4. Meta Robots

15) How many characters limits in & Meta Description tag?

We can add 70 characters in a title tag and 222 characters in the Meta Description tag. Though Google now places a pixel limit.

16) What is Google Sandbox?

Google sandbox is an imaginary area where new websites and their search rating are put on hold until they prove worthy for ranking. In other words, it checks the standard of the website.

17) What is Black Hat SEO

In order to get a high ranking in SEO search engine result page, websites go for various methods and techniques which are characterized by two categories. One method that is acceptable by search engine guidelines is known as White Hat SEO, while the other method which is not acceptable by search engine guidelines is known as Black Hat SEO.

18) What are some famous Black Hat SEO techniques?

1. Link Farming
2. Hidden text, etc.
3. Gateway or Doorway pages
4. Cloaking
5. Keyword Stuffing

19) State the difference between ‘nofollow’ and ‘dofollow’ link

Nofollow links do not pass Link juice and have no impact on Google Ranking Algorithm. Dofollow link passes link juice and has an impact on Google Ranking Algorithm.

20) What is the difference between PR (page rank) and SERP (Search engine result page)

Page rank is calculated on the basis of quality inbound links from other website or webpages to our webpage or a website.

SERP (Search Engine Result page) is the placement of the website or web-pages which is returned by the search engine after a search query or attribute.

21) Why is Title Tag on Website valuable?

Title tags are essential in SEO, as it tells about the contents on that web page. Through title tags only the search engine will notify the user, what is there in the page.

22) What is considered as more significant, creating content or building backlinks?

Both are necessary for creating quality content is equally important to building backlinks. Although link building is useful in building authority to a site and for ranking as well, quality content is the first element that is considered to be more responsible for ranking.

23) What are the differences between SEO and SEM?

SEM (Search Engine Marketing), it is used for the promotion of website through paid advertising by increasing their visibility in Search Engine Result Page (SERP) in the Ads section.  While SEO is optimizing the site to increase the organic ranking of a site.

24) Explain the term LSI

LSI stands for Latent Semantic Indexing. This technique is established to obtain the data by relating the word to its closest counterparts or its similar context. For example, if you are searching for something with a keyword “CAR” it will show all the related things like classic cars, car auctions, Bentley car, car race, etc.

25) How will you cross-check whether your SEO campaign is working or not?

In order to check whether your SEO campaign is working or not, the first approach is to check the website’s statistics, which tells you about the origin of the traffic.  The other way of checking is to make a search based on the relevant keywords and key phrases and look for the search result. The number of search result will tell you whether your SEO campaign is working or not.

26) What is the meaning of competitive analysis?

Competitive analysis does the comparison, between the website I am optimizing, and the website that is ranked highly in search results.

27) What will be your next steps if your SEO methods or technique does not work?

My first attempt would to try analysis the problem and resolve them step by step

1. Firstly I would try to see whether it is a new project, and then like to re-check the keywords.
2. Also, I would look for relevant keywords that can be helpful.
3. Even though the webpage and website have been indexed well and still not appearing on the first 10 pages of search engine result page, then I would make some changes in page text, titles, and description.
4. If the website is not indexed well or dropped from the index, then it might comprise serious issues, and re-work might be required.

28) What is PPC?

PPC stands for Pay Per Click and is an advertisement campaign hosted by Google.  It is segmented into two modules CPC ( Cost per click) and CPM ( Cost per thousand impressions) through flat rate and bidding respectively. In CPC, if the user clicks on the advert, only then the advertiser will be charged.

29) What is 301 redirect?

It is a method by which the user is redirected to new page url to old page url. It is a permanent redirect, and it is also useful in directing link juice to new url from old url.

30) What are Webmaster tools?

Webmaster tool is a service provided by Google from where you can get backlink information, crawl errors, search queries, Indexing data, CTR, etc.

31) What is keyword density and what is the formula for knowing keyword density?

From an SEO point of view, keyword density will definitely help to stand out your content from others. The formula to know the keyword density is ( Total number of keyword/ total number of words in your article) multiply by 100.

32) What is robots.txt? 

Robots.txt is a text file. It is through this file. It gives instruction to search engine crawlers about indexing and caching of a webpage, file of a website or directory, domain.

33) What will you do, for the company website you are working for, decides to move all the contents to a new domain?

The first step would be to update the previous site with a permanent redirect to a new page for all the pages. After that, I will remove the previous content from the search engine in order to avoid duplicate content issues.

34)How can you optimize the website which has millions of pages?

From an SEO point of view, for dynamic website, special additional SEO stuff has to be implemented.

1. Good Internal link structure
2. Generation of dynamic title and description
3. Dynamic XML sitemap generation

35) What is the latest update in SEO?

The latest updates in SEO are:

1. Panda
2. Penguin

36) What are the key aspects of the Panda update?

Panda is to improve the search on Google. The latest version has focused on quality content, proper design, proper speed, proper use of images and many more.

37) What are the key aspects of Penguin update?

Penguin is the code name for Google algorithm. Its main target is to decrease the ranking of that website that are violating the Google Webmaster guidelines. These guidelines are violated by using black hat techniques like Cloaking and stuffing.

38) How will you neutralize a toxic link to your site?

Through Backlink Quality Checker you can know who links to your website. Now, you have to go to ‘Toxic link’ report, where you will find all the links, that are harmful to your websites. If there is any link in ‘Toxic link report’ that matches with the link on your website, then you can remove it by using ‘Google Disavov tool’.

39) How can you check if someone is not building or redirecting a low-quality backlink to your site?

To prevent someone from building or redirecting a low-quality link to your site, you can use tools like,

• Ahrefs
• Open Site Explorer

On regular intervals. You can either request the webmaster to remove the bad link or disavow them.

40) How do backlink tools work?

Backlink tools run a series of tests to tell you how many backlinks are pointing to the web link you entered.  Additional information is also being collected like anchor text used, Domain Authority & Trust of the backlink source, and any potential flags or warnings for each link.

41) How often should you perform a link audit?

A link audit may be a tedious and complicated process.  If you have just started on building links, you can do an audit quite often.  But a complete link audit should be done approximately once a year.

42) What do you understand by Frames in HTML?

A-Frame in HTML is a technique that divides the content of a page onto several parts.  Search engines consider Frames as completely different pages and may have a negative impact on SEO. We should avoid the usage of Frames and use basic HTML instead.

43) Which is the most important area to include your keywords?

The most important area to include your keywords are,

• Page title
• Body text
• Meta Description

44) What will you do if the search engines ban your website for black hat practices?

If the search engines ban your website for black hat practices, you can apply for re-inclusion after correcting your wrongdoings.

45) What will be your approach if your SEO method doesn’t work?

If the SEO method doesn’t work then do the  following,

• First, see whether it is a new project then re-check the keywords
• Then look for relevant keywords that can be helpful
• Make changes in page text, title, and description
• If still not ranked then there may be some other serious issues like bad links, penguin/panda or other Google penalty, crawlability issues, UI issue, etc.

46) What are the social media platform used for SEO ?

Facebook, Instagram, Twitter, LinkedIn are some important platform which is used for online promotion.